It takes one to know one
Brad and Brian have been good friends and industry competitors for years. Both have run major advertising agencies and both have held top level client-side positions. Brad is a former partner at ad agency Davis, Ball and Colombatto, and is the former Chief Marketing Officer at McDonalds and President, Theatrical Marketing for Warner Brothers. Brian is the former CEO of Dailey & Associates Advertising and the former President of Marketing of luxury real estate company IMI.
Brad and Brian are now in their 60’s and came together in 2017 to form a company that understands the Senior market better than traditional ad agencies. They sold this target motorcycles and fast food when they were in 20’s and 30’s, pet food, cars and hotel rooms when they were in their 40’s and homes, movies and bank accounts when they were in their 50’s. They are now poised to be passionate advocates for these consumers as they enter their 60’s, 70’s, 80’s and beyond.
Check out their agency, Silver Advertising